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The person behind Nümia

Have you ever been so good at something it became your weakness?

Hi, I'm Tessa, and for the last two years of high school I was great at planning. In fact, I was the best planner I had ever met. And that was my problem. I would spend so much time and energy planning every last minute of my life.

By high school I was competing internationally in powerlifting, selling over 250 cookies a week across four distribution points, walking seven dogs and leading the English Honor Club, while trying to keep my social life alive. People kept asking how I had a life. I did, but it was all managed behind three notebooks, too many to-do lists and countless post-its (I still find post-its everywhere).

I had built systems to be able to function the way I did. I believed in planning so much that I wrote my graduating thesis on its psychology, one of six recognised out of a class of 46. But those systems eventually consumed me, and planning had quietly become another full-time job. By the time my week was perfectly organised, I was too tired to start it.

When I swapped my backpack for a handbag in my first year of university, even my shoulders agreed there had to be a better way. For so long I kept asking myself why someone couldn't simply make a single agenda to keep everything. When I eventually burnt out, I decided to dedicate the next year to building it myself. What I didn't expect was for it to turn out the way that it did.

Tessa Roberts

Ambition is beautifulYour routine is yoursRest on purposeLife is a spiral

Why Nümia

You can't write it in a hurry

Ambitious people move fast. We rush from one thing to the next and forget to stop and breathe. But you can't write Nümia in one stroke: you have to pause, go back, and set two small dots above the u. That pause is the whole idea. Slow down, take your time, and notice the details.

Behind the scenes

Pull the thread, see how Nümia was made

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